Spa & Salon businesses are people intensive and needs to be sensitive to the customer’s preferences. But, still more than 50% of major business decisions taken by salon owners are based on ‘gut feeling’ that is often flawed.
1.Why customer churn rates are rising in salons?
Most of the high-end and medium size salons are managed by the staff and the owner does not oversee day-to-day operations. In that case, the owners have very less chance of interacting with their clients and get feedback.
In a customer centric business the unhappy customers may not come back again and will just find alternative salon nearby.
2. What makes clients happy and keep coming back to you?
One of the common reason for customers repeatedly goes to a particular salon/spa because of the stylist ability to understand his/her beauty & health expectations and fulfill them.
Also, there are so many other factors which also decides the repeat visits by customers and be loyal. The list includes responsiveness, warmth, service provided, stylist skills, ambience etc.
3. Why you need real time data and not act on Gut Feel?
The business revolves around the human psychology. The customer reacts to the service he received and takes a decision of coming back or not. Only very few customers explicitly mention about the kind of service they received with the service providers which may be positive or negative.
So you should have a system in place which helps you to get real time feedback and data to act upon instead of gut feeling.
4. How technology can help you to get the pulse?
Now mobile technology made salon and spa customers feedback collection simple. Wafers integrated salon management software with feedback app can be handy. All you need to do is just put a tablet in your reception and demand customers to share their feedback.
That’s where we can help – Waffor salon and spa software helps our clients to grow their business faster by providing access to both the tools and expertise to help them make better business decisions.
Using Waffor’s MioSalon feedback solution you can collect salon and spa customers feedback using a tablet or mobile device from customers. It is a simple web app which can be used in any kind mobile or tablet device to capture feedback from clients.
Waffor provides data-driven insights to salon owners help them achieve up to 30% annual revenue growth and reduce staff turnover.
5. What will be time & cost to get a salon and spa customers feedback?
To offer your customers the choice to give feedback in mobile device may not require huge financial and time investment. But, it delivers huge ROI if applied properly and acted upon it.
The salon and spa software doesn’t require huge upfront investment and can be tried for a few months in a simple monthly subscription model.
If interested, you can just give a try to the free trial.